‘Creating Fatigue-Proof Retargeting Ads’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Creating Fatigue-Proof Retargeting Ads”. Mona Elesseily says, “Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day. As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I’ll provide several pointers... [...]