The latest post on ‘ReadWrite’ is titled “Google’s Sundar Pichai On Wearable Tech: ‘We Are Just Scratching The Surface'”. Dan Rowinski says, “Google may be commonly associated with Google Glass, one of the most striking, and perhaps strangest, wearable devices out there. But where development of new wearable technology is concerned, the fun is just beginning, a top Google executive said Sunday. Wearable gadgets aren’t just smart versions of glasses or watches, but also anything that embeds sensors that can collect data and deliver it to devices that can then... [...]

The latest article on  ‘Marketing Land’ is titled “Pros & Cons Of Date Stamping Your Content”. Arnie Kuenn says, “As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. But lately, I’ve noticed that many blog posts and articles lack a date stamp. In fact, Joe Pulizzi recently posted about this... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process”. Amy Gesenhues says, “According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. Only six percent of the respondents claimed social media impacted their B2B purchases “a lot” and a meager 22 percent said they were interested in vendor blog content. Conducted by Diana Huff of DH Communications and KoMarketing Associates, the survey focused... [...]

The latest post on ‘ReadWrite’ is titled “Google At SXSW: The Internet Is Accelerating Social Change On A Global Scale”. Selena Larson says, “Google chairman Eric Schmidt and Director of Google Ideas Jared Cohen led a discussion at Friday’s SXSW event in Austin, Texas, which described the ways technology is impacting privacy, security and policy on a global scale. The two Google execs said they visited at least 35 countries, a majority of them unstable autocracies such as North Korea, and examined the impact technology is having on citizens in those countries. As citizens... [...]

The latest article on  ‘Marketing Land’ is titled “4 Steps To Scaling Enterprise Content Marketing”. Mitul Gandhi says, “Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each one), cost well beyond the means of most consumers and was complex to drive. As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous... [...]

The latest article on  ‘Marketing Land’ is titled “4 Elemental Problems With Low Converting Web Pages”. Brian Massey says, “As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make decisions with data. The collection and interpretation of this data requires a new set of skills. Nonetheless, the goal remains the same for our online initiatives. We want to get a reaction from our visitors. We want to get them to do something. Complete the form. Download the document. Buy the product.... [...]

The latest article on  ‘Marketing Land’ is titled “Study: 60 Percent Of Adults Switch Screens During The Day”. Greg Sterling says, “Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. GfK carried out the research among 2,000 US adults. The research found that “more than 60 percent of online adults... [...]

The latest post on ‘ReadWrite’ is titled “Yahoo: Destroyer Of Startups”. Selena Larson says, “Another day, another Yahoo acquisition. Yesterday the search giant swiped up the five-man Vizify team, a data visualization startup that turns your social media posts into interactive infographics and videos. It is unclear how much Yahoo paid for Vizify and how the team will fit into the company’s overall strategy—which, for the moment, seems completely random. But this is par for the course at Yahoo. The company has been picking off startups to cobble together a younger, hipper... [...]

The latest article on  ‘Marketing Land’ is titled “Survey: 87 Percent Want “Do Not Track” To Elude Marketers”. Greg Sterling says, “There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that... [...]

The latest article on  ‘Marketing Land’ is titled “The Sale After The Sale: The New Reality Of Selling Display Ads”. James Moore says, “In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels. While no universal statement is true for every individual,... [...]