The latest ‘Econsultancy’ blog post is titled “How to scale native advertising”. Matt Gower says, “One of the criticisms often levelled at native advertising is that it isn’t scalable.   While each advertising instance might have significant impact, the bespoke nature of the creative can mean that it’s hard to reach a wide audience“. How to scale native advertising ‘Econsultancy’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Ready To Start Selling Video Ads On News Feeds”. Martin Beck says, “Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through... [...]

The latest ‘Web Marketing Today’ blog post is titled “Guide to Facebook Insights for Local Businesses”. Kunle Campbell says, “Facebook Insights offers extensive data that reveals not only the performance of your business’s Facebook Page posts but also a deeper understanding your audience. In 2013, one of the most noticeable trends online was an increase in demand for accurate, detailed analysis of audience behavior and content performance. Facebook altered its Page Insights early in 2013 to give more information about the most crucial factors that affect business Pages, including how... [...]

The latest post on ‘ReadWrite’ is titled “Why Users Aren’t Going To Revolt Against Facebook Video Ads”. Selena Larson says, “No, users aren’t going to abandon Facebook even though, as previously threatened, it’s going to start displaying intrusive video ads in your newsfeeds. Why? Because there’s never a user backlash to anything Facebook does. The company is rolling out the long-promised 15-second video advertisements it began testing in December to users across the Web and mobile. The company is partnering with select advertisers, and the promotions... [...]

The latest article on  ‘Marketing Land’ is titled “LinkedIn Company Pages For Search, Social & Reputation Management”. Alison Zeringue says, “We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in simply being present. I used to think LinkedIn was only useful to job seekers and head hunters.... [...]

The latest post on ‘ReadWrite’ is titled “What Would An Internet Bill Of Rights Look Like?”. Lauren Orsini says, “On March 12, 1989, British inventor Tim Berners-Lee filed the proposal for an “information management system” that would later become known as the World Wide Web. Now, on the Web’s 25th birthday, Berners-Lee is calling for something to be done about protecting users’ privacy rights on the Internet. In a statement released Wednesday, Berners-Lee posed the question, “How do we build a universal Web accessible to all regardless of physical or... [...]

The latest article on  ‘Marketing Land’ is titled “Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free”. Amy Gesenhues says, “Today’s Google homepage includes a small birthday cake image with a “25″ candle on top to celebrate the web’s 25th birthday. The image links to a post on Google’s blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone “fight to keep it free and open.” Berners-Lee writes: On the 25th birthday of the web, I ask you to join in—to help us imagine and build the future standards for the... [...]

The latest article on  ‘Marketing Land’ is titled “Buffer Adds Content Suggestions To Web Dashboard & Emails”. Matt McGee says, “Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer. The rollout has been slowly expanding over the past few weeks; I started seeing the suggestions on the web a few days ago. Buffer says it’s... [...]

The latest post on ‘ReadWrite’ is titled “Yahoo Partners With Yelp To Bring Reviews To Search”. Selena Larson says, “Today Yahoo announced a partnership with the business review site Yelp that will display user reviews and similar information in search results. Searching Yahoo for a specific restaurant or other business will now yield reviews, location information, and star ratings alongside other search results. The new feature is finally catching up to a feature Google has had for years that pulls data from Google Maps and Google+. Yelp already has a similar partnership... [...]

The latest article on  ‘Marketing Land’ is titled “What You Should Be Tallying On Your Social Media Scorecard”. Ric Dragon says, “Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far back as the time of the American Revolution, enterprising printers back in England were producing scorecards so that spectators could... [...]