The latest post on ‘ReadWrite’ is titled “The Google Drive Price Cut Changes The Game For Personal Cloud Storage”. Dave Smith says, “Less than a decade ago, a terabyte of personal online storage would have been nearly unthinkable. Now Google is making a terabyte of cloud storage available for just $10. Check out Google Drive’s new pricing structure announced last week, which now offers the first 15 GB per month for free. For $100 a month, Google offers as much space you could ever need: 10 terabytes or more“. The Google Drive Price Cut Changes The Game For Personal... [...]

The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use PPC Ads for Local Marketing”. Melih Oztalay says, “Getting your website to appear in organic search engine results is one of the most important web marketing strategies. But don’t forget about search engine advertising, too. Pay-per-click ads are among the quickest ways to drive website traffic to generate more leads and sales. In this article, I’ll address five reasons to include search engine advertising — i.e., pay-per-click ads — in your local marketing strategy. 1. Target Consumers by Geography and Search... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook: Opportunity For Earned Media Still As Rich As A Year Ago”. Danny Sullivan says, “Facebook keeps coming under fire that it’s harder for brands to get the free exposure — “earned media” — that they once got. But Facebook says it’s not so — it more a matter of adjusting how you measure your earned success. “The opportunity for earned media is still as rich as it was a year ago,” said Patrick Harris, ‎director of global agency development for Facebook, on a panel today at the 4A’s... [...]

The latest article on  ‘Marketing Land’ is titled “Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers”. Rebecca Lieb says, “The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and emoticons stand in for sentences. OTP, BRB, LMK, OK?   How low can you go? In a year or two, 140 characters — a miserly allotment now — will seem a luxury, a vestige of an era marked by logorrheic verbosity. If you doubted it before,... [...]

The latest article on  ‘Marketing Land’ is titled “Advertisers Brace As Google Revisits “Google Releases New Tools For AdMob Including Full Google Analytics Integration”. Ginny Marvin says, “Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right... [...]

The latest article on  ‘Marketing Land’ is titled “Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks”. Ginny Marvin says, “Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers — many of whom are still weary from last year’s roll out of enhanced campaigns — on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will be announced on April 22 without providing any specifics.... [...]

The latest ‘Web Marketing Today’ blog post is titled “When to Use Real-Time Google Analytics”. Kevin Webster says, “Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too. Google Analytics Real-Time (Analytics > Real-Time) monitors visitor activity as it occurs. But don’t get bogged down in watching it. The key is to know when real-time analytics should... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Study: Photos, Videos Lead To Most Retweets”. Matt McGee says, “Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter’s data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses”. Martin Beck says, “Managers of Facebook pages for agencies and large business take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place. No longer will it be necessary for... [...]

The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: 10 Signs You Need Optimization”. Melissa Mackey says, “Many people who are new to pay-per-click advertising treat it like traditional media, where most of the work is done upfront. Once the ad is designed and the decision is made as to where it will run, the job is done. In PPC, however, the real work”. PPC Ads: 10 Signs You Need Optimization Web Marketing Today  [...]