The latest post on ‘ReadWrite’ is titled “Windows 8.1 May Become A Freebie OS”. Adriana Lee says, “Microsoft is reportedly building a variation of Windows dubbed “Windows 8.1 with Bing.” It’s apparently part of an experiment to offer the operating system with tighter integration to featured Microsoft apps and services—primarily, at least at first, Microsoft’s Bing search engine. Windows Bing may also be part of a plan to boost adoption by giving away the OS for free or at a reduced cost to both individual users interested in upgrading their Windows... [...]

The latest post on ‘Copyblogger’ Blog is titled “Don’t Waste Your Time with Native Advertising”. Brian Clark says, “
It’s a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history. Next, you’re... [...]

The latest post on ‘ReadWrite’ is titled “Bitcoin Needs Better Oversight, But No One Agrees On The Details”. Lauren Orsini says, “The implosion of Mt. Gox, the world’s largest Bitcoin exchange, has many cryptocurrency believers and government entities alike agreeing on one thing: The Bitcoin economy needs some kind of regulation to prevent fraud and rebuild trust with users. That’s the easy part. Exactly what kind of regulation? That’s the hard part. Don’t expect an answer soon. Bitcoin’s inventor (or inventors), known only by the pseudonym Satoshi... [...]

The latest post on ‘ReadWrite’ is titled “Facebook To Kill @Facebook.com Email Service”. RW Editors say, “Facebook is sunsetting the @facebook.com email service that went generally unused, The Vergereports. Initially launched in 2010, the email service allowed Facebook users to send and receive messages in one inbox, with the option of forwarding it to the personal email connected to the social network. Most people had not been using their @facebook.com email addresses, a Facebook spokesperson told the publication“. Facebook To Kill @Facebook.com Email Service ReadWrite  [...]

The latest post on ‘ReadWrite’ is titled “Why Every Tech Company Needs An English Major”. Matt Assay says, “It’s an increasingly tired meme that we need more STEM (science, technology, engineering and math) graduates. Of course we do. Research shows we need more qualified workers to accommodate an economy that’s increasingly reliant on engineering skills. But there’s something else we need: English majors. Why? Because as important as the technology is that powers our lives, businesses also depend on humanities-oriented communicators to articulate why the technology... [...]

The latest article on ‘The Forrester Blog’ is titled “Agile Teams Are Critical For Social Marketing Success”. Kim Celestre says, “I often ask marketing leaders how they organize their resources for social, and the responses are rarely the same. I hear everything from: “We have one person in PR who does social part-time” to “We have hundreds of full time social marketing managers across the globe.” Despite this disparity, I find that marketers often share the same level of frustration when they try toadvance their social marketing initiatives. Whether they... [...]

The ‘Computer World’ has reported on Google’s plan for expansion of its gigabit-speed Fiber Internet service in 34 US cities. Martyn Williams says, “Google has chosen 34 cities across the U.S. as the next sites for possible expansion of its gigabit-speed Fiber Internet service. The cities encompass nine metro areas and include Salt Lake City; San Antonio; Nashville, Tennessee; Charlotte, North Carolina; clusters of cities around Silicon Valley, including Mountain View where Google has its headquarters; Atlanta; Portland, Oregon; Phoenix; and Raleigh-Durham, North Carolina. The... [...]

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them. Key elements will include: • The two main approaches to cross-platform attribution • Viewability and third-party tracking • Mobile-specific... [...]

The latest article on ‘The Forrester Blog’ is titled “Does native advertising face a $3 billion question?”. Ryan Skinner says, “In 1973, the Wall Street Journal quoted a professor: “Academic politics is the most vicious…because the stakes are so low.” Thereafter, the idea (that the intensity of a dispute is inversely proportional to its stakes) was named after the professor: Sayre’s Law. Sayre’s law applies very well to native advertising. According to Forrester data, digital advertising dollars are today some 20% of traditional advertising dollars. Of those scarce digital... [...]