The latest ‘Web Marketing Today’ blog post is titled “4 Fears of Video Marketing and How to Overcome Them”. Pamela Neely says, “It’s getting harder to ignore video. YouTube is the second largest search engine. Cisco recently predicted that global online video traffic will be 55 percent of all consumer Internet traffic by 2016. I could go on with statistics asserting how important video is, but you’ve probably heard most of them. You already know video is important. If your video marketing is still stuck on your to-do list, here are the four most common reasons why, and how to fix... [...]

The latest article on  ‘Marketing Land’ is titled “3 Insightful Ways To Visualize Your Keyword Data”. Benjamin Vigneron says, “Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market. Although this is great, this analysis is often times very high-level and informational. It’s sometimes hard to understand the bottom... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Unveils Hack, A New Programming Language For Bug-Free Coding”. Selena Larson says, “Facebook wants to make it easy for developers to write and ship code quickly. To that end, on Thursday, it released Hack, an open-source language that it claims will allow developers to build bug-free code fast. Ten years ago, Facebook started out as a website coded in PHP, a scripting language aimed at fast development of interactive Web pages. As the company grew, PHP became difficult to manage and it was easier for developers to make mistakes,... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets”. Martin Beck says, “Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test — another potential tweak to provide positive feedback and encourage more use of Twitter —  was spotted on a users’ iOS Twitter app and reported late today by Casey Newton in The Verge“. Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets Marketing... [...]

The latest article on  ‘Marketing Land’ is titled “YouTube TrueView Ads Update Coming In April: What You Need To Know”. Ginny Marvin says, “YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using Customer Reviews to Drive Sales”. Micah Buchdahl says, “I recently attended the VIP pre-opening dinner for an upscale restaurant near my home. Estia Taverna, a Greek restaurant in New Jersey, rolled out the red carpet for a variety of “influencers” in the area. I was one of them. Besides sounding obnoxious, what makes me so darn important, you may ask? Estia Taverna might suggest you ask OpenTable, one of the most widely used websites and applications in my household. Was it that they know my wife and I dine at fine restaurants... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Makes Video Watching Easier With One-Click Inline Viewing”. Martin Beck says, “Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet”. Martin Beck says, “Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center trails only Facebook and LinkedIn in percentage of online adult users in the United States. And the 70... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Sharing Bug Generates Faulty 404 Errors”. Martin Beck says, “It’s a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It’s not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you’d expect from us. Obviously, no publisher wants to be associated with such error messages. And ours aren’t the only sites being hit by the bug, which... [...]

The latest article on  ‘Marketing Land’ is titled “Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]”. Ginny Marvin says, “Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year. By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google’s paid search clicks, according to the 2014 mobile search advertising report published by Marin Software today. Smartphone... [...]