Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them″. Baer says, “How powerful is video marketing? Consider these five statistics: Video Advertising Trends: Video was the fastest growing form of ad format in 2012. (source: Insivia) Communication Effectiveness: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (source: Insivia) Buying Decision: 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.... [...]

The latest post on ‘ReadWrite’ is titled “Yahoo Is Testing Ads Which Sell You On Apps”. Selena Larson says, “Yahoo has a strategy for making money on smartphones: The company isreportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications. For instance, if you’re playing an online sudoku game, you might see an advertisement to download another game... [...]

The latest article on Business Insider is titled “Twitter Wants To Carve Off A Slice Of Google’s Search Ad Business”. Aaron Taube says, “Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against certain keywords. When users search Twitter for those words, their promoted accounts will appear at the top of the search results. While the new product is not a threat to Google in size, it is another example of a non-Google company siphoning off search results – and the ad revenue they... [...]

The latest post on ‘Copyblogger’ Blog is titled “Don’t Waste Your Time with Native Advertising”. Brian Clark says, “
It’s a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history. Next, you’re... [...]

The latest ‘Econsultancy’ blog post is titled “Programmatic advertising: what is it and what are the trends in the market?”. Ben Davis says, “70% of display advertising is still bought in the old fashioned manner. Yep, that’s right, faxing order forms, negotiating prices etc. But the advertising market is changing with programmatic advertising on the rise, whether it’s real time bidding (RTB) or programmatic direct. There are new companies springing up all over the place providing technology platforms for buying real-time targeted advertising (so called ‘demand... [...]

The latest article on  ‘Marketing Land’ is titled “The Power Of Information In Advertising”. James Green says, “There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that “advertisers pay three times more for cookie-based ads” and “advertisers will pay a substantially higher premium for interest-based ads.” Part of this is clearly not news: if you use data to refine your ad targeting, you’ll get better results.... [...]

The latest article on  ‘Marketing Land’ is titled “Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace”. Matt McGee says, “Yahoo has announced a new ad marketplacethat combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini: With Yahoo Gemini, advertisers get the performance and ease of search, combined with the... [...]

The latest article on ‘The Forrester Blog’ is titled “Does native advertising face a $3 billion question?”. Ryan Skinner says, “In 1973, the Wall Street Journal quoted a professor: “Academic politics is the most vicious…because the stakes are so low.” Thereafter, the idea (that the intensity of a dispute is inversely proportional to its stakes) was named after the professor: Sayre’s Law. Sayre’s law applies very well to native advertising. According to Forrester data, digital advertising dollars are today some 20% of traditional advertising dollars. Of those scarce digital... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketers: focus on video audience fragmentation, not cord cutting”. Jim Nail says, “With all the talk of cord cutting, you’d think consumers were abandoning video entertainment for a return to Neolithic era telling stories around the campfire after the day’s hunt. I published a report a couple of weeks ago called “Marketers: Don’t Worry About Cord Cutting” that shows this isn’t the case. (First a shout out to my colleague, Jeff Wray, who allowed me to use some of the data in his “Pay... [...]

The latest post on ‘ReadWrite’ is titled “Google’s Secret Weapon Against Amazon: Blistering Fast Networks”. Matt Assay says, “It’s easy to assume the public cloud war is over and Amazon has won. Gartner highlights Amazon Web Services offers five times the utilized compute capacity of the other 14 cloud providers in the Gartner Magic Quadrant. Combined. However impressive this lead may seem, Gartner’s analysis didn’t include the Google Cloud, which hadn’t yet publicly launched. Google is different from Amazon’s other cloud competitors. And... [...]