‘Programmatic advertising: what is it and what are the trends in the market?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Programmatic advertising: what is it and what are the trends in the market?”.
Ben Davis says, “70% of display advertising is still bought in the old fashioned manner. Yep, that’s right, faxing order forms, negotiating prices etc.
But the advertising market is changing with programmatic advertising on the rise, whether it’s real time bidding (RTB) or programmatic direct.
There are new companies springing up all over the place providing technology platforms for buying real-time targeted advertising (so called ‘demand side platforms’) or technology to help publishers automate and optimise the selling of impressions“.
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