‘Yahoo Is Testing Ads Which Sell You On Apps’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Yahoo Is Testing Ads Which Sell You On Apps”.
Selena Larson says, “Yahoo has a strategy for making money on smartphones: The company isreportedly rolling out ads which prompt users to download other apps across its mobile properties.
Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications. For instance, if you’re playing an online sudoku game, you might see an advertisement to download another game which directs you to purchase it in an app store. In most deals, publishers get paid for every download they drive.
Yahoo confirmed the move to ReadWrite“.
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