The latest article on ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”. Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they... [...]
Archive for the 'Google News' Category
The latest post on ‘Mashable’ is titled “Top 10 Google Search Trends in 2013, According to Google”. Stan Schroeder says, “Google released its annual year-end Zeitgeist report, a list of top global search trends for the year that includes a video overview of the search trends in 2013 and the year’s top 100 searches.Notable deaths highlighted the top trending searches this year around the world. The No. 1 spot went to Nelson Mandela, the South African anti-apartheid hero who died in December. He is followed by actor Paul Walker, who died in a tragic car accident, also in... [...]
The latest article on HubSpot blog is titled “12 Web Design Trends That Are “Sooo 2000″”. Meg Hoppe says, “The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs, navigation, content, programming language, responsive capabilities…everything has evolved, and evolved dramatically. Yet we all occasionally see sites that make us feel as though we’ve slipped back in time (for some real fun, go to an actual web Wayback Machine and type in the URL of a site of somemajor... [...]
The latest post on ‘Mashable’ is titled “Google Glass Upgrade Arrives Just in Time for New Year’s”. Pete Pachal says, “Google is ready to send the upgraded version of Google Glass starting the week of Dec. 30, according to an email Mashable received from the Glass Explorer program.Google gave owners of Google Glass a one-time option to trade in their old Glass units and upgrade to the new model in November. If you agreed, Google said it would reserve a spot “in line” for the upgrade, with an email to follow when it’s ready“. Google Glass... [...]
The latest article on ‘Business 2 Community’ is titled “What Should My Adwords Budget Be?”. Zach Etten says, “This is a great question and one that we help answer all the time. Deciding on a monthly budget can be difficult and, like seemingly everything related to Adwords, there is no single, correct answer that can be applied to all advertisers. Because that is not much of an answer, as a follow-up we are often asked: “Okay, then what is my industry’s standard?” Again, everyone’s business is unique and there is no standard answer, even for an industry. While there... [...]
The latest article on ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”. Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]
The latest article on HubSpot blog is titled “How Google’s Change to Gmail Images Affects Email Marketers”. Dan Lyons says, “Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica,say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far. In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather... [...]
The latest post on ‘ReadWrite’ is titled “Decoding The Future Of Money With PayPal’s David Marcus”. Owen Thomas says, “We’ve just wrapped our latest ReadWriteMix event with Flurry CEO Simon Khalaf—and I’m very pleased that we can already announce our next event, featuring PayPal president David Marcus. We’ll sit down on January 21 to talk about the future of money. I first met David a few years ago when he was an entrepreneur running Zong, a mobile-payments startup. After years covering payments and watching mobile products flop, I was a skeptic—but he won... [...]
The latest ‘Econsultancy’ blog post is titled “Content marketing the Google Hummingbird way”. Michelle Hill says, “While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn’t an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search. For a bit of fun, say ‘Tottenham Hotspur’. Google will search for the greatest team in the world (guest opinion – Ed), and then read out an up to date fact, perhaps... [...]
The latest article on ‘Marketing Land’ is titled “Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data”. Matt McGee says, “With more information coming in this afternoon, it appears that Google’s image serving change in Gmail is a mixed bag (at best) for marketers. Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers. This is starting today for desktop Gmail users, and will come to the Gmail mobile apps in the new year. Here’s what we know... [...]