The latest article on  ‘Marketing Land’ is titled “Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data”.

Matt McGee says, “With more information coming in this afternoon, it appears that Google’s image serving change in Gmail is a mixed bag (at best) for marketers.

Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers. This is starting today for desktop Gmail users, and will come to the Gmail mobile apps in the new year.

Here’s what we know at the moment:

Open Rates May Go Up

Google has confirmed to Marketing Land via email that the change will not harm open rate data”.

Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data

Marketing Land

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