When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could still rank in Google... [...]

Google Search Central has published a new document featuring ‘Google Images best practices’. The GCS team says, “Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions and prominent badges. By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]

Google Search Central has announced a core algorithm update that may reflect noticeable changes to search results. The rollout could take 2 weeks to complete. More information available on Google Search Central  [...]

Last month, Google has released the August 2022 helpful content update. The new helpful content update specifically targets content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. Squirrly has published an article featuring key things about this update. The Squirrly team says, “Here are the most important things to keep in mind to ensure you’re creating people-first content based on the advice and guidelines provided by Google. Move over to the next sections to find what Squirrly has in store for you, both in Squirrly SEO... [...]

Google has started to roll out the new helpful content update. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. seoClarity contributor Mitul Gandhi has shared five reasons why you shouldn’t be worried about it. He says, “Google has provided the basics of what this update is about, but SEOs may still wonder what all that means. Here are 5 key takeaways from what Google said, and reasons why you shouldn’t (or should) worry. #1. Auto-Generated Content The challenge of scaling content... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]

PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Search Engine Journal has published a technical guide ‘Google PageSpeed Insights Reports’. Manick Bhan says, “Beyond SEO, page speed is also essential to the overall user experience. For mobile users, page load speed is considered the most important factor, even more so than quickly finding what they are looking for or the aesthetic quality of the page. A one to three-second delay increases the visitor’s... [...]

Google keeps rolling out new search updates to provide a great search experience to its users. Do these updates help the businesses or hurt them? Watch Content Marketing Institute’s latest video ‘Will Google’s Update Help or Hurt Your Rankings?’ to find out the answers. Content Marketing Institute  [...]

Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “To help you plan SEO campaigns and make the most of your budget, each chapter of this ebook covers: The claims about each element of SEO. The evidence about that element’s status as a ranking factor. Our final verdict and reasoning. The second edition includes 25 updated chapters to reflect the ongoing evolution of Google’s algorithms. So, if you have a specific question or you’re ready to jump in and learn about confirmed Google ranking factors,... [...]