With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.

Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT.

The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively.

  • How to transition to value-based automation – wherein you optimize for business KPIs – revenue, profitability, LTV, etc.
  • Key campaign management best practices in the age of automation.
  • How to maximize the potential of first-party data, pivot to a more strategic outlook, and build a test-based approach to optimization and growth.”

How Google Paid Search Automation Has Changed the Game for Marketers

Digital Marketing Depot


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