When it comes to Google search rankings, we need to consider several factors that affect performance.

Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look.

He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.

Will Google Rank Sites that Look the Same?

The question asked was about whether two sites that look similar could still rank in Google search.

There was no mention as to whether the content was similar but John also included that scenario into his answer.

This is the question that was asked:

“We’re planning to share the same backend and frontend for our two brands.

We’re ranking quiet well with both of them in Google.

How big is the risk of penalization if we use the same HTML structure, same components, layout and same look and feel between the different brand?”

Will Google Penalize Sites That Look the Same?

Search Engine Journal


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