Adam de Jong says, “Everyone seems to know that quality content is the foundation of a strong organic online presence, but everyone can’t always agree on iswhat “quality content” actually means. The mystery is understandable, considering that the search landscape is in the midst of tremendous change and volatility. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have. In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability... [...]

Dan Shewan says, “In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them. Not exactly an inconsequential update”. How Google Hummingbird Changed the Future of Search Business2Community.com  [...]

The latest MOZ blog post is titled “Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google”. Cyrus Shepard says, “Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let’s explore why this isn’t true”. Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google MOZ Blog  [...]

The latest MOZ blog post is titled “Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird”. Marie Haynes says, “Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G“. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird MOZ Blog  [...]

The latest TopRank blog post is titled “What Google Hummingbird Really Means and What Marketers Can Do About It”. Eliza Steely says, “In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting. As marketers with strong search marketing skills, adapting to change is something we do all the time at TopRank Online Marketing. With Google’s 665 algorithm updates in 2012 alone, we have to! Along with the changes in other aspects of professional life, we sometimes... [...]

The latest ‘Web Marketing Today’ blog post is titled “How Google Hummingbird Affects Website Content”. Pamella Neely says, “At the close of September 2013, during the same week that Google stripped keyword data from Google Analytics accounts, it announced the Hummingbird update. But Hummingbird was no mere algorithm change. It was an entirely new algorithm, a new way for Google to pull search results from its vast database of information on the web. Hummingbird affected 90 percent of search results. That’s a big deal, especially if you consider when Google Panda (another algorithm... [...]

The latest article on ‘Website Magazine’ is titled “Google Hummingbird, A Caffeine-Fueled, Long-Tail Search System”. Sylvia Nankivell says, “The title of this article will have either caused you utter despair or a great deal of intrigue. For those of you that sit with the former, read on and you will slowly feel better. For those that are intrigued, you should be – Google is moving fast, and we need to keep up with a curious mind! There are two main elements to the understanding of Google Hummingbird, and this is where the article’s title comes from“. Google Hummingbird,... [...]

The latest article on ‘Business 2 Community’ is titled “5 Steps to Creating Better Content”. Zach Heller says, “Content marketing still gets a lot of attention. And there are many reasons for that. But if you’re a company that is trying to make content marketing work for you and having trouble, you don’t need me to repeat all of the reasons you should stick it out. You want me to give you tips on how to make it work. So here are five easy steps to create better content that will work for you: 1.       Track current performance – the first thing you need to do... [...]

The latest article on ‘Business 2 Community’ is titled “More About Google Hummingbird and What It Means To You”. Michelle Smith says, “You’ve probably searched on Google before. If you’re like me, you do it at least 50 times a day. Google searches continue to grow, as global traffic increasing thanks to technologies like fiber-optic Internet. Each Google search pulls up hundreds of thousands, if not millions, of results. But did you ever think about just how those results get there? Google indexes sites and ranks search results using an always-changing search algorithm.... [...]

The latest article on ‘Business 2 Community’ is titled “A Social Media Field Guide For Small Business Owners (Infographic)”. Morgan Hauck says, “Facebook, Twitter, Pinterest, Youtube, Google+, LinkedIn – the social media cloud is diverse and continuously growing. With so many options for small businesses to be on, just how do you decide which social network is worth your time? The infographic by 9 Clouds illustrates the top social media platforms and how they differ by audience and market as well as breakdown the time commitment of each channel so businesses can budget... [...]