‘How to Please Google in a Post-Hummingbird World’ – HubSpot
Adam de Jong says, “Everyone seems to know that quality content is the foundation of a strong organic online presence, but everyone can’t always agree on iswhat “quality content” actually means.
The mystery is understandable, considering that the search landscape is in the midst of tremendous change and volatility. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have.
In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible”.
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