The COVID-19 pandemic has fostered the need for going digital for most organizations. When it comes to making sales, digital is the way out.

Darshan Kantak , Google’s Vice President for Ads Product Management, has shared three useful ways to help you grow your online sales.

Kantak says, “We’re focused on helping you influence the hundreds of millions of shoppers who come to Google every day. Today, we’re adding new ways to showcase and augment your brand and products visually to spark action across Search, Shopping, and Display ads; optimize and grow your customer acquisition volume; and amplify your e-Commerce experience.

Rich, personalized creatives across Search, Shopping, and Display ads

Rich ad creatives are the key to engaging shoppers as they navigate the “messy middle.” Of people who shop online, 85 percent say product information and pictures are important to them when deciding which brand or retailer to buy from. Recently, we shared how Discovery ads can help you visually inspire shoppers scrolling their feeds on YouTube, Discover, and Gmail as well as how you can make your videos shoppable on YouTube. Today, we’re bringing the same rich product experience to Search, Shopping, and Display ads”.

Decoding decisions to grow online sales

Google Ads & Commerce Blog

Sharing is caring