Econsultancy contributor Rebecca Sentance has published an article highlighting seven excellent examples of ecommerce checkout best practices.

Sentance says, “While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience.

  1. No distractions. Enclosing the checkout – which refers to the practice of situating your checkout in a stripped-down environment without all the bells and whistles of the main site – ensures that shoppers are focused on the task at hand and not likely to be taken out of the checkout journey by links or other distractions.However, be sure to maintain visible branding and security information so as not to damage trust (see #8).
  2. Guest checkout option. While encouraging customers to register for an account is a good idea, making it a requirement to check out adds friction and can turn customers away. Instead, provide a guest checkout option and encourage guests to sign up for an account after the purchase is already complete”.

Seven excellent examples of ecommerce checkout best practice

Econsultancy

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