Alan Coleman says, “Being a digital marketer, I spend my day knee-deep in data. The time I don’t spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, mobile conversion rate and the colour grey for buttons (our designer partook in that last one), we’re never much closer to an agreement on significance. Our industry is swimming in data (thanks Google Analytics), but at times we’re drowning in it. Numbers... [...]
Archive for the 'E-Commerce' Category
Drew Hendricks says, “While e-commerce sites can be extremely convenient, they may come up short in certain areas. Most notable is the inability to provide the same personal customer service you would find in a brick-and-mortar store. If you want to surpass the competition though, your business can still find ways to improve online customer service. The value of customer service Whether you realize it or not, customer service plays a major role in most of the purchases you make. Think about when you’re looking to buy a particular item that multiple brands sell for roughly the same price”. Tips... [...]
Amy Gesenhues says, “According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s November and December sales results, reaching more than $53 billion in sales for the 2014 holiday season. Online desktop sales occurring between November 1 and December 31 was up more than $6 billion compared to the $46.5 billion spent in 2013. ComScore’s chairman and emeritus Gian Fulgoni noted that e-commerce sales exceeded his company’s predictions”. U.S. Holiday Desktop... [...]
eMarketer team says, “The webinar will address these key questions: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?” Webinar Details Organizer: eMarketer Key Speaker: Yori Wurmser Topic: Key Trends in Ecommerce Day/Date: Thursday, January 22 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Key Trends in Ecommerce’ Webinar [...]
Graham Charlton says, “Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015. Here are 20 such predictions, from mobile to multichannel… The expert panel Matthew Curry, Head of Ecommerce at Lovehoney. Dan Barker, e-business consultant Stuart McMillan, Deputy Head of Ecommerce at Schuh James Gurd, Owner of Digital Juggler Let’s start with Dan Barker’s predictions… Magento Magento 2, which was first announced more than 1,500 days ago, will shake things... [...]
Yoav Vilner says, “Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your competitor is just a click away. You can offer quality items at great prices; but this is only one piece to the puzzle. Therefore, in order to stand out, ecommerce businesses need to know what to incorporate into their site to maintain a... [...]
Jason Del Rey says, “It’s rare to see a billion-dollar M&A deal in the e-commerce industry, but there’s a chance we could see more than one in 2015 thanks to a confluence of events. Alibaba, flush with valuable stock following the biggest IPO ever, is poised to make big moves. The planned separation of eBay and PayPal could make both acquisition targets. And a group of giant but slow-growing startups could decide their best bet is to be bought by a major industry player. Here are five possible commerce and payments deals that would make waves in 2015, plus a short list of other M&A... [...]
Bill Ready says, “Mobile is on the rise and has helped disrupt many traditional industries, including transportation, accommodations, services and retail. As a result, mobile commerce is on a tear, and is expected to account for global revenues of $204 billion by year end. As consumers shift to mobile, they’re demanding simple and straightforward buying experiences like those of Airbnb, Trunk Club, Uber and YPlan. The simpler mobile buying becomes, the more mobile commerce will grow. Yet there’s still a steep gap between browsing and buying on mobile. Too many obstacles still stand... [...]
Derek S. says, “Choosing an e-commerce solution can be a daunting task, regardless if you are a retailer who is just getting started selling online or an experienced seller with a robust inventory. Since each e-commerce solution comes with its own unique feature set, it is vital that prospective retailers do their research to identify which platform is the best fit for their business”. Master List of E-Commerce Solutions for 2015 Website Magazine [...]
Jason Del Rey says, “The hottest e-commerce market in the world isn’t in the U.S. or China. It’s in India, and that poses a big challenge to Amazon and Alibaba as their global ambitions grow. On Saturday, Flipkart — perhaps the most popular online shopping site in India — announced a massive $700 million investment. This would be a crazy enough sum on its own, except the company had just unveiled a $1 billion investment in the summer and, earlier, a $210 investment in the spring. Not to be outdone, Flipkart’s big rival Snapdeal landed a $600 million-plus investmentexclusively from... [...]