Marketo has released an ebook titled “Take Your Email Marketing To New Levels”. The Marketo team says, “Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. One of the most powerful aspects of email marketing is that it can indeed be tested, which is crucial to the success of your campaigns. There are no golden rules for how to run your campaigns, and that can be frustrating; but rules don’t exist because what works for one audience won’t necessarily work for another. And because... [...]

Silverpop has released a free ebook titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you’re shifting your technology and strategies to create a compelling customer experience”. Silverpop’s ‘2014 Marketing Trends’ eBook  [...]

eMarketer has released a report titled “US Digital Media Usage: A Snapshot of 2014”. The eMarketer team says, “What will the digital landscape look like in 2014? Desktop internet and social network usage growth has plateaued as the momentum moves to mobile. Video viewing on digital devices continues to go mainstream with the help of smartphones and tablets. Tablets fuel mcommerce—more than half of tablet users are expected to buy online next year. US Digital Media Usage: A Snapshot of 2014, an infographic report from eMarketer, illustrates key digital media usage trends... [...]

Marketo has released an ebook titled “Email Marketing Metrics that Matter”. The Marketo team says, “It’s no secret that top executives don’t really care about the open rate or click-through rate of your last email campaign. If you can’t convince your top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential. This eBook helps you determine the best use of “traditional” metrics, plus shows you new email metrics that help you measure... [...]

StrongView has released a free guide titled  “Using Social Data to Win at Email Marketing”. The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations. Key Topics 4 Types of actionable social data for email marketing 6 Steps for optimizing email campaigns with social data Technology requirements for harnessing... [...]

HubSpot has released an ebook titled  “An Introduction to Twitter for Business”. The HubSpot team says, “The majority of today’s “traditional” marketers reach their audiences through direct mail, email blasts, and cold calling. While these methods may have worked in the past, now consumers can easily block messages they don’t want to hear. But don’t worry — all is not lost! Consumers still want to learn about the best products and services for their needs. The marketing industry has evolved into an era of social media marketing – an inbound way of getting... [...]

Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”. The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting! This 70 page guide will show you: The right metrics for understanding and interpreting marketing results Why measuring marketing programs is difficult, and how to do it correctly and efficiently Revenue metrics that get the executives’ attention and prove marketing... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]

Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond”. Silverpop’s ‘Gmail Tabs: Impact on Email Marketing and Strategies... [...]

InsideView has released a free guide titled “How to Use Twitter for Social Selling”. The InsideView team says, “Learn all of the tools and strategies you need to get ahead of the game using The Ultimate Guide: How to Use Twitter for Social Selling. Our free guide will show you how to build a powerful, personal brand and leverage it to drive hot leads into your sales pipeline. How do B2B companies enable social selling with Twitter in an environment with long sales cycles and traditional sales methodologies? This guide will show you how by covering all of the terminology and... [...]