Experian has released a free report titled “Seven ways digital marketing will change in 2014”. The Experian team says, “In 2014, aligning with the customer is imperative for success. Getting there will require differentiation in data strategy, in technology and for every customer interaction. This series of predictions from Experian Marketing Services leaders highlights critical aspects of bringing these to life through predictive analytics, data quality, actionable insights, technology and more. Key topics include: Challenges of the CMO Email, mobile, social trends in a cross-channel... [...]

i-on interactive has released a free white paper titled “The Case for Marketing Apps”. The i-on interactive team says, “More content. More messages. More clutter. Content overload is everywhere. Marketing apps cut through the clutter with useful digital experiences. Reduce bounce rates, improve engagment and increase conversions. Your personal information, including your email address, will be held in the strictest of confidence and will never be shared with anyone. The Case for Marketing Apps answers: What are marketing apps? How can they impact results?  And... [...]

StrongView has released “A Practical Guide to Modern Marketing Analytics”. The StrongView team says, “Marketers are learning how the promise of big data for marketing can help them understand individual customer context and channel that context into highly targeted and relevant communications. Download this guide to simplify the future of Big Data Marketing Analytics and what you can do to prepare, today. Key Topics How the promise of big data cloud marketing will change the way your brand interacts with your customers The 3Vs of Big Data and how the future of marketing analytics... [...]

Silverpop has released a free white paper titled “31 Tactics for Building Your Database”. The Silverpop team says, “Without new customers, you’re forced to rely on existing ones to boost revenue, making it difficult to grow at the pace outside investors and internal stakeholders often require. Get 31 list growth tips for building your database in today’s multichannel world. Download your copy today!“. Silverpop’s ’31 Tactics for Building Your Database’ White Paper  [...]

Silverpop has released a free white paper titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you’re shifting your technology and strategies to create a compelling customer experience“. Silverpop’s ‘2014 Marketing Trends’ White Paper  [...]

Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including: • Sending text messages driven by cross-channel... [...]

HubSpot has released a free guide titled  “How to Generate Leads with Mobile Marketing”. The HubSpot team says, “90% of mobile users use multiple screens sequentially to accomplish a task over time, according to a Google report. This means that someone could start reading your content on her Android, continue on a tablet, and finish on a laptop. To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on each of these devices. This free guide will help you generate more leads with your mobile marketing strategy.... [...]

Robert Plank is giving away a free report to his subscribers. The report is titled “Permanently Solve Your Sales & Traffic Problems Forever”. Contents of the report Why Businesses Fail & Succeed (One Thing) Traffic Solved List Building Warning: Don’t Use Clickbank The Ultimate Affiliate Solution Case Study #1: Free Giveaway Strategy (Free Traffic Fast) Case Study #2: List Leverage (Setup a Fan Page) Case Study #3: Banner Ads (Membership Site Tactics) Case Study #4: Webinar Launch (Backup Creator) How Do You Do It? Setup an Affiliate Program  [...]

Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. You’ll learn: What the data says about how Gmail Tabs is impacting marketing How... [...]

eMarketer has released the “Marketing Automation Roundup” report. The eMarketer team says, “Key elements include: A look at how automation is being used to manage inbound marketing Programmatic approaches executive marketers currently use and what they plan to use in the near future The importance of tying behavioral data in with B2B marketing automation programs How mobile device adoption and the use of marketing automation have affected email performance”. eMarketer’s ‘Marketing Automation Roundup’ Report  [...]