AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST. The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out: Why consumers now expect to be able to communicate with brands via messaging How Sprint is saving millions through its brand-owned messaging channel How to successfully... [...]

AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST. The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out.  Join... [...]

Providing an effective customer experience (CX) is one of the priorities of today’s brands as it helps in retaining customers and building loyalty. Econsultancy contributor Jeff Rajeck has shared five things that can help brands improve their customer experience. Highlighting the importance of ideal customer experience, Rajeck says, “Participants started off by discussing what exactly were marketers after. What does, according to those who work in CX management, the ideal customer experience look like? While it was difficult to get everyone to agree on a single statement, most were... [...]

Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019. The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering AI for your customer experience strategy, when is AI the future of customer experience and when isn’t it? This webinar will explore common challenges when implementing AI into your customer experience strategy, including understanding what AI really is... [...]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST. The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out: Why consumers now expect to be able to communicate with brands via messaging How Sprint is saving millions through its brand-owned messaging channel How to successfully... [...]

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better. AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data. Monaghan says, “The foundation to having a single source of truth about your customers comes from having a clear data strategy that can guide your marketing. This way, everyone in your company can be speaking the same data language. There are five areas where you’re going to want to focus your data strategy. Proprietary... [...]

Reaching out the customers, understanding them and treating them in the right manner can help your brand move close to them and retain them for a longer period. Forrester has published a new podcast on ‘How To Unlock Seamless Customer Experience’ featuring Jennifer Wise, Principal Analyst. About the podcast In a seamless customer experience, a user interacts and comprehends with no extraneous effort. This sounds good in theory, but in reality, it’s hard. And there are several factors that create seams that are beyond our control. In this episode, Principal Analyst Jennifer Wise discusses... [...]

Delivering a greater customers experience (CX) has become an agenda for almost all the brands as it plays a key role in both generating more sales and customer retention. According to a Forrester prediction, in 2019 20% of brands will throw up their hands and stop trying to win at CX. Forrester has published a new podcast with the title ‘Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence’ featuring Harley Manning, Vice President and Research Director. About the podcast In this episode, Vice President and Research Director Harley Manning explains that,... [...]

In the era of multichannel approach to marketing, we need to utilize various platforms to enhance our sales. Omnichannel approach leads us to use a cross-channel content strategy for improving their user experience. ReadWrite contributor Reuben Yonatan has shared five ways omnichannel approach to marketing helps us improve customer experience. On multichannel optimization Yonatan says, “The major benefit that comes from offering customers an omnichannel experience is the fact that it empowers users to personalize their own experience. The customer has the control to access the products,... [...]

A new report published Acquia Inc. reveals some useful trends and feelings about the customer experience (CX). Here are the major findings. For complete details you can download the report. 87% of marketers stated that they deliver engaging customer experiences 50% consumers say brands don’t meet their expectations Two-thirds of customers could not recall when a brand exceeded expectations 62% marketers plan to spend more on marketing technology in 2019. Closing the CX Gap: Customer Experience Trends Report Acquia Inc.  [...]