Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019.The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering AI for your customer experience strategy, when is AI the future of customer experience and when isn’t it?This webinar will explore common challenges when implementing AI into your customer experience strategy, including understanding what AI really... [...]

eMarketer is hosting a webinar on ‘Personalization ‘Must-Haves:’ The Blueprint for Success at Scale’ on Tuesday, February 5 at 1:00 PM ET .The eMarketer team says, “Join us for “Personalization ‘Must-Haves:’ The Blueprint for Success at Scale,” and learn how to:Lay the foundation: Organize your data and people to prepare for personalizationEstablish a plan: Identify short- and long-term goals, and maximize opportunities to deliver the best results and insightsAccelerate growth with AI: Use machine learning capabilities to achieve faster,... [...]

AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST.The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out. Join... [...]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST.The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out:Why consumers now expect to be able to communicate with brands via messagingHow Sprint is saving millions through its brand-owned messaging channelHow to successfully... [...]

AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST.The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual content is critical to their marketing, many are struggling to incorporate it effectively into their overall strategy. The key may be to use technologies like computer vision and image recognition to gain an edge and ensure your campaigns stand out. Join... [...]

Providing an effective customer experience (CX) is one of the priorities of today’s brands as it helps in retaining customers and building loyalty.Econsultancy contributor Jeff Rajeck has shared five things that can help brands improve their customer experience. Highlighting the importance of ideal customer experience, Rajeck says, “Participants started off by discussing what exactly were marketers after. What does, according to those who work in CX management, the ideal customer experience look like?While it was difficult to get everyone to agree on a single statement, most were... [...]

Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019.The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering AI for your customer experience strategy, when is AI the future of customer experience and when isn’t it?This webinar will explore common challenges when implementing AI into your customer experience strategy, including understanding what AI really is... [...]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST.The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting consumer behavior is impacting digital customer care strategies. You’ll find out:Why consumers now expect to be able to communicate with brands via messagingHow Sprint is saving millions through its brand-owned messaging channelHow to successfully... [...]

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better.AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data.Monaghan says, “The foundation to having a single source of truth about your customers comes from having a clear data strategy that can guide your marketing. This way, everyone in your company can be speaking the same data language. There are five areas where you’re going to want to focus your data strategy.Proprietary... [...]

Reaching out the customers, understanding them and treating them in the right manner can help your brand move close to them and retain them for a longer period.Forrester has published a new podcast on ‘How To Unlock Seamless Customer Experience’ featuring Jennifer Wise, Principal Analyst.About the podcastIn a seamless customer experience, a user interacts and comprehends with no extraneous effort. This sounds good in theory, but in reality, it’s hard. And there are several factors that create seams that are beyond our control.In this episode, Principal Analyst Jennifer Wise discusses... [...]