Providing an effective customer experience (CX) is one of the priorities of today’s brands as it helps in retaining customers and building loyalty.

Econsultancy contributor Jeff Rajeck has shared five things that can help brands improve their customer experience.

Highlighting the importance of ideal customer experience, Rajeck says, “Participants started off by discussing what exactly were marketers after. What does, according to those who work in CX management, the ideal customer experience look like?

While it was difficult to get everyone to agree on a single statement, most were happy with the following goal for a CX improvement programme:

A personalised, seamless, online and offline integrated journey for the customer which helped drive acquisition and customer retention for the business”.

What is the ideal customer experience (CX) and why is it proving to be so elusive for brands?


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