How To Unlock Seamless Customer Experience [Podcast]
Reaching out the customers, understanding them and treating them in the right manner can help your brand move close to them and retain them for a longer period.
Forrester has published a new podcast on ‘How To Unlock Seamless Customer Experience’ featuring Jennifer Wise, Principal Analyst.
About the podcast
In a seamless customer experience, a user interacts and comprehends with no extraneous effort. This sounds good in theory, but in reality, it’s hard. And there are several factors that create seams that are beyond our control.
In this episode, Principal Analyst Jennifer Wise discusses three root causes of seams — human capabilities (how we sense, perceive, think, and process information), human behaviors (how we act regardless of what an experience wants), and immature technologies — and how companies can overcome these obstacles in order to deliver consistent, friction-free, cross-channel customer experience.
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