Aaron Agius says, “We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is? According to a 2012 study from AOL and Nielsen, 27 million pieces of content are shared every day, and this volume is only expected to continue growing as more brands recognize its value. However, while content is a very valuable component of any marketing campaign — online or otherwise — many brands have discovered that increasing quantity isn’t always an effective way to improve results. KISSmetrics, Skyword and other content marketing... [...]

Jodi Harris says, “Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies. On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape“. 7 Tips We Learned Analyzing 75 Content Marketing Examples Content Marketing Institute  [...]

Baer says, “85% of social media marketers are missing out on a fantastic opportunity. Th 2015 Social Media Marketing Industry Report, released this week by Social Media Examiner found that usage of Slideshare increases steadily in lock step with with the experience of the social media marketer. In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your... [...]

Brad Dodge says, “The only expression more irritating than “we need it yesterday” is “ready, fire—aim!” In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you’ve taken aim at your target, you’ll most likely shoot yourself in the foot. As content marketing’s share of budget increases, so does the importance of having a sound strategy for how to employ it. That’s especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct... [...]

Bola Awoniyi says, “The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels.  Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report. The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this. However, in order to do these things, and do them well, organisations must devise and implement a content strategy that resonates with their users, articulates the brand’s message and... [...]

Michael Brenner says, “Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. And my budget was a whopping zero. Nothing. Nada. So how do you drive marketing results without a budget? The answer for me was to publish... [...]

Bola Awoniyi says, “The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels.  Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report. The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this. However, in order to do these things, and do them well, organisations must devise and implement a content strategy that resonates with their users, articulates the brand’s message and... [...]

Brad Dodge says, “The only expression more irritating than “we need it yesterday” is “ready, fire—aim!” In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you’ve taken aim at your target, you’ll most likely shoot yourself in the foot. As content marketing’s share of budget increases, so does the importance of having a sound strategy for how to employ it. That’s especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct... [...]

James Carson says, “What comes first: the distribution or the content? I’ve been turning this question over practically in the last year through running my own publishing startup, but the answer remains strangely elusive: if you invest in content, the answer to that content doing well seems to be in its distribution to the largest audience possible. If you invest in forming distribution networks, you need good content to make those networks effective. This is a catch 22 situation. You need both, but not every company will want to invest in both simultaneously. So how can we best tackle... [...]

Hannah Smith says, “Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients’ target audience reads. That’s a tall order. Over the years we’ve had our hits and misses, and through this we’ve recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research“. Simple... [...]