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Monday, August 10, 2020

Archive for the 'WhatsApp marketing' Category

Improving Customer Experience with WhatsApp Business Features

WhatsApp Business API allows businesses to include interactive components in their messaging for better communication with their customers. ReadWrite‘s Aarti Nair has shared an article highlighting five five WhatsApp Business features to improve your customer experience.Nair says, “WhatsApp Business Account users can now build two types of pre-defined buttons:Call-To-Action: The call-to-action button enables users to either call a phone number or visit a website.Quick-reply: The quick reply allows users to respond with a simple text message.WhatsApp Business was rolled in 2018... [...]

Ads on WhatsApp? Another opportunity for marketers!

AdWeek columnist Kelsey Sutton has reported that there may come advertisements on the WhatsApp platform. But currently Facebook is trying to make it better with addition of new features.Sutton has quoted David Fischer, Facebook’s vice president of business and marketing partnerships on WhatsApp developments.Sutton says, “In the immediate future, Facebook’s focus is on building tools that will make WhatsApp a friendlier and easier platform for businesses. And with that investment comes monetization opportunities. For one thing, WhatsApp has said it’s testing enterprise business... [...]

WhatsApp: Do you use it in your marketing?

There are a lot of things to like about this app. That’s why over 1 Billion users in over 180 countries have signed up. On the WhatsApp website, they explain their main selling point this way, “With WhatsApp, you get fast, simple, secure messaging and calling for free, available on phones all over the world.”Marketers have seen this community of 1 Billion members as a potential marketplace for almost any niche you can think of. In the years since Facebook took over WhatsApp in 2014, marketers have searched for ways to take advantage of its unique features.If you are among them,... [...]

‘WhatsApp for Business might soon pilot in India’ – Mashable

Sohini Mitter says, “WhatsApp might be working on a business feature for small enterprises that will soon pilot in India, its biggest market, according to reports.WhatsApp for Business, a version of the app, will help enterprises with 10 employees or less to manage their clients better. This is also the instant messaging giant’s first attempt at monetization after eight years of ad-free, subscription-free existence.It comes soon after WhatsApp hired its first COO, Matt Idema, who was reportedly brought in to monetize the platform, three years since Facebook’s $22-billion acquisition.The... [...]

‘Will Snapchat suffer from WhatsApp’s new ‘Status’ feature?’ – Econsultancy

Nikki Gilliland says, “I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat.Well, Facebook’s been at it again.It’s just announced the introduction of disappearing photos and videos into its messaging app, WhatsApp. Which, yes, is a feature that is pretty much identical to Snapchat Stories.So, what will this mean for users of both? And what about brands? Here’s a bit more on the story.What is the ‘Status’ feature?WhatsApp has always provided users with the option of having a ‘status’. It’s the little phrase beside a person’s name that... [...]

‘How brands are using WhatsApp for marketing’ – Econsultancy

Nikki Gilliland says, “With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing. Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.Here’s a look at a few examples.ClarksShoe retailer Clarks was one of the first brands to use WhatsApp for marketing purposes.In 2015, it rolled out an interactive storytelling campaign to promote its popular Desert Boot, using WhatsApp to connect... [...]