AdWeek columnist Kelsey Sutton has reported that there may come advertisements on the WhatsApp platform. But currently Facebook is trying to make it better with addition of new features.

Sutton has quoted David Fischer, Facebook’s vice president of business and marketing partnerships on WhatsApp developments.

Sutton says, “In the immediate future, Facebook’s focus is on building tools that will make WhatsApp a friendlier and easier platform for businesses. And with that investment comes monetization opportunities. For one thing, WhatsApp has said it’s testing enterprise business tools for big companies like airlines and banks that want to communicate with consumers on the messaging service. Neither the WhatsApp Business tools nor the enterprise tools include the ability for businesses to target WhatsApp users, a WhatsApp spokesperson said.

“We’re really starting to create an environment where businesses can be equal first-class citizens to people on WhatsApp,” Fischer said”.

Facebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools for Now

AdWeek

Sharing is caring