Larry Alton says, “It’s official: Americans now use more mobile devices than desktop to browse the Internet. People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while waiting at the doctor’s office, and in the queue at Starbucks. If you don’t give them what they want, […]
Archive for the ‘ Mobile Ad Spending ’ Category
Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’. However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud. The Cross-Channel Marketing Report 2014 found that […]
The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”.
The latest post on ‘Mashable’ is titled “Global Mobile Data Traffic Set to Explode by 2018”.
The latest post on ‘Mashable’ is titled “Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio”.