‘Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio”.
“From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers,” Stephanie Baghdassarian, research director at Gartner, said in a statement“.
Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio
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