‘Mobile is now the main driver of global adspend growth: stats’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”.
Christopher Ratcliff says, “Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet.
Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets.
These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will rise from 3.9% in 2013 to 5.5% in 2014, with further growth expected to increase to 6.1% in 2016“.
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