Christopher Ratcliff says, “The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’. Twitter is apparently struggling, with a drop in daily engagement, projected sales for the next three months falling short of expectations and a stock price plummet. Instagram has stuck the knife into fledgling platform Vine […]
Archive for the ‘ 2014 Social Media Marketing ’ Category
‘This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular’ – ‘Marketing Land’ Article
Martin Beck says, “Add another survey to the mix of contradictory data about teens and Facebook. This one — by investment bank Piper Jaffray — found a huge dropoff in the last six months in the number of teens who say they use the social network. How huge? Teen’s Facebook use plunged 72% in the spring […]
Martin Beck says, “Ello is having its moment this week. Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all. Thursday Ello […]
Greg Sterling says, “SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18 – 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use […]
Greg Sterling says, “Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an […]
Martin Back says, “Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for […]
Pete Prestipino says, “Gallup recently released data from its “State of the American Consumer: Insights for Business Leaders” report this week, an examination of consumer spending from 2008 through 2014. The study examines how consumer spending, confidence and expectations have shifted because of the economic downturn, offering advice on how companies can “more effectively measure and […]
The latest article on ‘MarketingProfs’ is titled “The Psychology of Sharing [Infographic]”.
The latest ‘Econsultancy’ blog post is titled “Q&A: Scott Monty on Ford’s social media strategy”.
The latest ‘Econsultancy’ blog post is titled “What are the best social media marketing campaigns of all time?”.