‘Up Close: Ello, The New Social Network That Is So Hot Right Now’ – ‘Marketing Land’ Article
Martin Beck says, “Ello is having its moment this week.
Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all.
Thursday Ello said it was getting 4,000 signup requests on hour; Friday it was more than 40,000. The demand forced the site to cap user invitations several times to prevent crashing the system and now there’s waiting list of more than 1 million people. That, of course, dwarfs the size of the actual Ello community”.
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