The latest ‘Econsultancy’ blog post is titled “Q&A: Scott Monty on Ford’s social media strategy”.

Christopher Ratcliff says, “Social media is a major part of Ford’s continued evolution in digital and in many cases features some of its most groundbreaking work.

Ford was the first automobile manufacturer to reveal a vehicle on Facebook, it was the first brand on Google+ and it runs perhaps one of the most uniquely enjoyable and surprising Vine accounts.

Last month I wrote about why Ford’s social media strategy is so good, in which I discussed Ford’s various social channels and how it expertly tailors its output and connects to each channel’s audience with the right content and tone of voice”.

Q&A: Scott Monty on Ford’s social media strategy

‘Econsultancy’ Blog