‘Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter’ – ‘Marketing Land’ Article
Martin Back says, “Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter.
Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for smartphones and 3.5% for tablets when compared to the first quarter. The ShareThis figures for desktop sharing dropped 5.5 in Q2.
Although ShareThis didn’t provide aggregate figures for device sharing, its growth numbers report coupled with last month’s comScore estimate that 60% of all digital media time was spent on mobile devices in May (up from 50% last year), is a clear indication that mobile has momentum”.
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