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Tuesday, October 20, 2020

Archive for the 'email marketing case studies' Category

‘Email Marketing: Retailer repurposes existing content to increase CTR 904%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”. Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great results. Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%. To learn more about how evo successfully seized this opportunity,... [...]

‘Email Marketing: Big ROI for simple B2B alerts’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Big ROI for simple B2B alerts”. Adam Sutton says, “Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy? This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send“. Email Marketing: Big ROI for simple B2B alerts MarketingSherpa  [...]

‘Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]

‘Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year. Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]

‘Email Marketing: Dell lifts revenue 109% via GIF-centric campaign’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”. Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]

‘The Online Marketing One-Two Punch’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “The Online Marketing One-Two Punch”. Amanda Gagnon says, “Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. Christian integrated this service with his email marketing efforts in AWeber. Now, Electronica Life has over 10,000 subscribers, sponsors seeking him out, plus... [...]