‘Email Marketing: Dell lifts revenue 109% via GIF-centric campaign’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”.
Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice.
In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside look into an animated effort around Dell’s convertible laptop-tablet, increasing revenue 109% for this tech company“.
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