‘Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”.
Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started?
This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“.
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