MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”.

Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great results.

Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%.

To learn more about how evo successfully seized this opportunity, keep reading“.

Email Marketing: Retailer repurposes existing content to increase CTR 904%

MarketingSherpa

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