Search Engine Journal contributor Brian Harnish has published an in-depth article on ‘Google Webmaster Guidelines’ highlighting tactics and strategies that align with Google’s expectations. He says, “The goal of this guide is to present potential solutions to common problems, so you are armed with actionable advice you can use on your next website issue. Doesn’t that sound like fun? What Are the Google Webmaster Guidelines? These guidelines are separated into: Webmaster guidelines. General guidelines. Content-specific guidelines. Quality guidelines. Webmaster guidelines are... [...]
Archive for the 'Google Webmaster' Category
Google has introduced rich results & the rich results testing tool to help webmasters make diagnosing their pages’ structured data easier. The new testing tool focuses on the structured data types that are eligible to be shown as rich results. On using the new tool, Google’s Shachar Pooyae says, “Testing a page is easy: just open the testing tool, enter a URL, and review the output. If there are issues, the tool will highlight the invalid code in the page source. If you’re working with others on this page, the share-icon on the bottom-right lets you do that quickly.... [...]
Brendan Hill says, “This time of year, with all the online shopping, shipping, and marketing to be done, you might find yourself signing up for several web-based products or services (like VerticalResponse). While it’s tempting to rush through these sign up processes to place your order faster or start using the product more quickly, you want to use a strong password (or passwords) to keep your information and data secure. With seemingly monthly data breaches of big companies like Home Depot and Target, data security is top of mind for more people. Aside from having a good password, we suggest... [...]
Chipper Nicodemus says, “Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools, you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. If you’ve dug around Google Webmaster Tools and are longing for more in-depth tips and advice, you’ve come to the right place! Let’s dive into five of the advanced Google Webmaster Tools features you should be using to improve your site’s SEO: 1. Adjust Your Sitelinks When someone does a specific and... [...]
Jason Bowden says, “Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable analytic tools in the industry today is the Google Webmaster Tool that has become the apple of the eye among the SEO pro and newbie alike. Not only is the tool very comprehensive in its SEO analytic features, it is also a free analytic package perfect for any digital marketer who has the goal of optimizing their search results campaigns. Here are the basic and valuable features of... [...]
Lisa Furgison say, “Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a fancy sports car in tip-top shape, you use a specialized mechanic. To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT isn’t just about performance either; you can learn how customers find your site and use this information to tweak certain pages and boost website traffic”. A... [...]
The latest article on ‘Website Magazine’ is titled “Unlocking the Power of Single-Theme Landing Experiences”. Eileen Burick says, “In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity. However, when you take a step back, they have something critically important in common from a marketing standpoint: They draw on the power of single-theme landing experiences, existing outside the structure of the run-of-the-mill corporate website. A... [...]
The latest MOZ blog post is titled “New Moz-Builtwith Study Examines Big Website Tech and Google Rankings”. Cyrus Shephard says, “BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results. We thought, “Wouldn’t it be fun to combine the two data sets?” We wanted to find out what technologies websites were using, and also... [...]
The latest article on ‘Website Magazine’ is titled “Is Content Marketing on Your Holiday Wish List?”. Eric McGehearty says, “What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content marketing can put your retail business in front of holiday consumers and increase your end-of-year bottom line”. Is Content Marketing on Your Holiday Wish List? Website Magazine [...]
The latest MOZ blog post is titled “Hummingbird’s Unsung Impact on Local Search”. David Mihm says, “There seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. Here’s my take on what’s going on and why”. Hummingbird’s Unsung Impact on Local Search MOZ Blog [...]