‘Unlocking the Power of Single-Theme Landing Experiences’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Unlocking the Power of Single-Theme Landing Experiences”.
Eileen Burick says, “In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity. However, when you take a step back, they have something critically important in common from a marketing standpoint: They draw on the power of single-theme landing experiences, existing outside the structure of the run-of-the-mill corporate website.
A few weeks ago, Website Magazine’s “Essential Rules of Single-Page Design” did an effective job of describing some of the key principles involved in a one-page format. All three of them apply equally to multipage microsites: 1) Get to the point, 2) Keep navigation top of mind, and 3) Be a design show off”.
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