Ginny Marvin says, “Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment that could range from -20 percent to +300 percent from desktop. Now, tablets will be separated entirely from desktop. The top range for both tablet and mobile has been raised to 900 percent, up from 300 percent. Desktop... [...]

A lot of marketers are finding that Bing delivers more sales, at lower cost, than Google. It was only a matter of time before CPA affiliates began using Bing for these offers, too. The problem many CPA affiliate marketers face is that while they get commissions when people take action, they don’t have an easy way to build a mailing list at the same time, so they can send new offers to their list. Ram Rawat is an average guy who saw the apparent conflict between CPA and list building and resolved to do something about it. He began experimenting with Bing ads. For a long time, he lost money,... [...]

Stefan Ciancio, Tim Miranda and James Canzanella have teamed up to create a process that any marketer, regardless of experience level can use to build an ongoing online business. They call it Elite Commission Machines, and it is an in-depth over the shoulder video series showing you how to set up profitable commission machines with precision-targeted penny clicks to achieve maximum return on your investment. This process is ideal for busy people: ✓ You can get started by working less than 30 minutes per day ✓ You don’t need to build an email list ✓ You don’t need more than $5 to get started... [...]

CPA affiliates can earn a steady income if they follow proven best practices. On the other hand, if you don’t use best practices, you can lose a lot of money. Aidan Corkery, Neil Moran and Pallab Ghosal have a new course that explains how to do CPA affiliate marketing right, CPA Lead Machine. In this course, the authors show you how to do everything, from A to Z. And, they say you can put their ideas into practice in about 30-60 minutes per day. They take an “over the shoulder” approach, showing you, step by step, how to set up your CPA business. You just follow along and see the results... [...]

Pete Prestipino says, “Bing is streamlining the results provided for technical searches, making some not-so-minor adjustments to improve the engine’s search experience for developers, programmers and software engineers. Over the past year, the search engine has been working to develop a more “natural way” for users to address technical queries – from downloading or troubleshooting software or just receive the technical details of an API. In the case of learning about an API, it’s often useful to see the actual code and technical details – and that’s... [...]

The latest article on  ‘Marketing Land’ is titled “Bad Links Are When You Know You’ll Be Getting A Link, Bing Says”. Barry Schwartz says, “10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Duane also added that you should want “links to surprise you,”... [...]

The latest article on ‘Website Magazine’ is titled “Bing Translates WordPress Blogs”. Pete Prestipino says, “Ready to cater to a more international audience with your WordPress blog? Microsoft Open Technologies, which works on open-source software and solutions and the interchangeability between Microsoft and non-Microsoft technologies, has released a new Bing Translator plugin. The plugin, which runs on WordPress sites running version 3.8 or later, enables website visitors to translate a site into any of the 40-plus supported languages without leaving the page. The plugin even provides... [...]

The latest article on ‘Website Magazine’ is titled “Bing Ads Loosens Normalization Policies”. Pete Prestipino says, “Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In the case of Bing, the issue is caused when two keywords in an ad group have differences like the presence of hyphens or accents. Until recently, Bing has leveraged what it refers to as “keyword normalization” which eliminates... [...]

The latest MOZ blog post is titled “6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday”. Rand Fishkin says, “Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today’s Whiteboard Friday, Rand covers six great methods that don’t even involve content marketing“. 6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday MOZ Blog  [...]

The latest post on ‘Mashable’ is titled “Bing Launches Three New Windows Phone 8 Apps”. Karissa Bell says, “Bing launched three news Windows Phone 8 apps Tuesday: Bing Food and Drink, Bing Health and Fitness, and Bing Travel. In addition to the new apps, Microsoft’s search engine updated its existing Windows Phone 8 apps, and announced that all Bing apps will now sync across Windows 8 devices. “Set up your favorite cities for weather, pick your favorite sports teams, chose the news topics you want to follow, and those things will be with you at your PC at work, on... [...]