Website optimization is crucial for improving user experience, loading speed, and search engine rankings. It helps attract more traffic, reduce bounce rates, and increase conversions for better online performance. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Optimizing your website for SEO becomes much more effective when you take a strategic approach based on your current situation. Instead of overwhelming you with dozens of tactics at once, we can focus on what will make the biggest impact for your specific website. Every site... [...]

Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should We Optimize For Keywords With High Search Volume Or Competition?’. He says, “A search for bark on a tree could be what it looks like or feels like, whether it’s a sign the tree is healthy or not, and questions about using it to determine the age or genus of the tree. “Bark” for a dog could refer to the specific sounds made by certain breeds, could indicate that the dog is sick, or the user is looking for ways to get a dog to stop barking or train a dog to bark on command. If... [...]

Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements. Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics. The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this... [...]

A career in digital marketing offers diverse opportunities across SEO, content creation, social media, and data analytics. It’s a dynamic field ideal for creative thinkers and tech-savvy professionals aiming to drive business growth online. Digital Marketing Institute has published a new ebook ‘Kickstart your Digital Marketing Career’. Joe Williams says, “Download this comprehensive ebook packed with industry insights and advice from experts to find out: The most in-demand digital marketing roles Digital marketing manager Social media manager SEO specialist or manager PPC... [...]

B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4o Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The DMD team says, “In this report you will learn:  What factors are driving the adoption of B2B data enrichment and hygiene solutions? What capabilities do B2B data enrichment and hygiene vendors provide? Does my company need B2B data... [...]

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event’s possible ROI. MarketingProfs has published a new report, ‘The Ultimate Guide to Trade Show Marketing’. The MarketingProfs team says, “Download The Ultimate Guide to Trade Show Marketing to discover: 6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require) 5 ways to integrate technology to boost performance across your event management, marketing, and sales teams Event... [...]

SEO monitoring involves regularly tracking a website’s search engine performance to identify issues and optimize rankings. It ensures sustained visibility, improved traffic, and helps adapt strategies based on real-time insights. Semrush has published a new guide, ‘SEO Monitoring: A Complete Guide to Tools & Key Metrics’. Carlos Silva says, “SEO monitoring is important because it helps you see which tactics drive results and which need adjustment, allowing you to make data-driven decisions about your SEO strategy. Specifically, monitoring your SEO results lets you: Show... [...]

Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says, “While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and... [...]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty. The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring Borko Kovacevic. This episode covers the following: Why podcasting is shifting from audio-only to video—and how YouTube is winning the game How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients... [...]

Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’. The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics and Data Science conference in their presentation Location, Location, Location! Challenges and Opportunities in Geo Experimentation.” Content Marketing Institute  [...]