Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon. Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner. Without branding, companies selling products... [...]

Bloomberg’s Spencer Soper and Mark Bergen have reported that Amazon may soon come out with advertising tools that will compete with Google. According to Marketing Land, Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion. Soper and Bergen say, “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA. The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow shoppers... [...]

Amazon is growing and with it the sellers are also having bright chances to boost their sales and get more profits. There are several ways marketers can continue to boost their sales but when it comes to growing profits, it is a challenge. Forbes contributor Kiri Masters has shared three ways to help marketers increase their Amazon profit margins. Masters says, “While Amazon has become a significant sales channel for many brands, the growing multitude of selling and fulfillment fees narrow profit margins, making Amazon more and more costly as a sales channel. Fortunately, many brands have... [...]

Recent studies have shown Amazon accounts for 43% of all online sales. With this market dominance, it seems that anyone who is able to launch their product on Amazon has a surefire path towards success. If you have a physical product for sale (which might be videos, books or any other product), Fulfillment by Amazon (FBA) is worth looking into. It lets you store your products in Amazon’s fulfillment centers. Amazon does all the work of getting your products to buyers. They pick, pack, ship, and provide customer service (if ever anything goes wrong) for these products. All you do is create... [...]

CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others. Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it’s easy to scroll down or ignore written suggestions. Amazon has hinted in the past... [...]

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday. Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day. Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion... [...]

Twitch is a live streaming video platform owned by Twitch Interactive. It is a subsidiary of Amazon.com. Econsultancy columnist Patricio Robles has published an article on how Amazon is using Twitch for influencer marketing. Robles says, “Currently, Twitch has over 100m monthly visitors and claims to reach more than half of all millennial males in the U.S. More than 2m of its 10m daily active users actually broadcast their own streams and nearly half of Twitch users consume more than 20 hours of content on the service weekly. Put simply, even though Twitch is niche, it boasts a ton of highly-engaged... [...]

Blackbird has just been released for marketers who want to use the world-wide reach of Amazon to sell their products. This is a multi-faceted piece of software that everyone who wants a profitable Amazon-based business will find helpful. And it comes with training, not just on the software, but also on the strategy a successful Amazon seller needs to follow for best results. Previously, you needed several pieces of software to manage your Amazon business. Software to manage your email conversations with customers, software to track your sales, software to track your rankings, software to manage... [...]

Marketing Land’s Tim Peterson has published a video ‘Amazon Spark is already overrun with #sponsored posts’. Peterson says, “Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During a recent scroll through Spark’s feed, 20 posts out of 55 were labeled #sponsored (by Amazon, no less). That Amazon would use Spark as a thinly veiled marketing channel to boost its own sales should surprise no one; its community guidelines prohibit brands from steering customers to products sold off Amazon.... [...]

Amazon has launched Amazon Spark within the Amazon app. Here’s how Amazon describes it: Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like. Spark asks the first time visitors to select interests with which Amazon creates a feed of personalized content from other Amazon customers with similar interests as the customer. Amazon Spark  [...]