How Amazon is using Twitch for influencer marketing
Twitch is a live streaming video platform owned by Twitch Interactive. It is a subsidiary of Amazon.com.
Econsultancy columnist Patricio Robles has published an article on how Amazon is using Twitch for influencer marketing.
Robles says, “Currently, Twitch has over 100m monthly visitors and claims to reach more than half of all millennial males in the U.S. More than 2m of its 10m daily active users actually broadcast their own streams and nearly half of Twitch users consume more than 20 hours of content on the service weekly.
Put simply, even though Twitch is niche, it boasts a ton of highly-engaged users and now Amazon is going to try to turn some of the most prolific into salespeople.
Twitch’s Gear on Amazon program will be open to tens of thousands of Twitch users who are members of its partner and affiliate programs. These, like the YouTube Partner Program, are designed to reward popular content producers with the ability to earn money for publishing their content on Twitch”.
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