Amazon’s Alexa may feature ads in 2018
CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others.
Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it’s easy to scroll down or ignore written suggestions.
Amazon has hinted in the past that it will launch a paid search ad product for Alexa, but sources said that the latest talks show the e-commerce giant is preparing to make a serious run at the ad market as early as this year”.
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