Deep learning is having a great focus as a part of the artificial intelligence initiatives taken by various companies including Google. Deep learning is used for building artificial neural networks. Forbes contributor Bernard Marr has answered three questions on how Google uses Deep learning for AI. Marr says, “Deep learning is already driving innovation at the cutting edge of artificial intelligence and it can be seen in many applications today. However, as data volumes continue to increase and processing technology becomes more affordable, many more sectors of society are likely to be... [...]

MarketingProfs is hosting a webinar on ‘Artificial Intelligence for Marketing: Getting Started’ on Thursday, September 21 at 12.00 pm ET. The webinar participants will get a glimpse of how they can venture into apply AI for their marketing efforts. MarketingProfs team says, “Artificial intelligence (AI) is having its moment. Maybe you’ve heard rumors about how it’s going to take your job, or how it poses an ‘existential risk’ to humanity. But there’s a lot to like about AI, including how you can harness it and its trusty sidekick, machine learning... [...]

Artificial Intelligence is adopted to make people’s ecommerce experience more enriching and making the business more fruitful for the sellers. Entrepreneur writer Doug Winter has published an article focusing three ways 3 ways artificial intelligence is upending the b2b sales experience. Winter says, “I see three main areas: 1. Process optimization. According to CSO Insights, 43 percent of enterprise sales reps miss quota. The main reason? Lack of efficient, organized sales processes. AI will make huge inroads in regards to optimizing the sales process, beginning with the onboarding... [...]

Artificial Intelligence (AI) is entering all the domains dominated by screens. And marketing is no exception. From website development to content creation and distribution, AI can be a great aid to us. HubSpot contributor Sophia Bernazzani has shared ten ways AI is useful to marketers. says, “AI is already in use in a myriad of marketing use cases. From content curation, to SEO, to email marketing, different tools are already being used by brands — not only to make human marketers’ lives easier, but to make them better at their jobs. When processes are optimized and made faster... [...]

Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more. CMI’s Andrew Davies has shared an article on using AI for content marketing. Davies says, “In an increasingly competitive world, any business that does not understand its buyers will rapidly lose market share as new digital-first competitors grow. Disruptors obsess about their customer; they focus on delivering a superb and seamless customer experience; they are unencumbered by obsolete... [...]

An event called ‘Supercharged: Marketers and Machines’ is going to be held in London on July 4, 2017. The event focus is on AI-powered marketing & pairing marketers and machines for maximum results. Key speakers of the event are: Alex Miller, Founding Partner, Byte London Ashley Friedlein, Founder, Econsultancy Jennifer Day, Customer Management Director, Shop Direct Jeremy Waite, Evangelist, IBM John Straw, Senior Advisor to McKinsey & Co. Patrick Burgoyne, Editor, Creative Review Russell Parsons, Editor, Marketing Week, and more. The Supercharged team says, “Are... [...]

Artificial intelligence is becoming an integral part of marketing and many other industries. AI can be integrated into search engines, content curation, fraud prevention etc. as far as online marketing efforts are concerned. Econsultancy’s Tink Taylor has shared four ways marketers can get themselves ready before they venture into AI implementation. Taylor says, “Today, that potential is starting to be realised: AI is progressively becoming a fundamental part of many business strategies. In fact, within the most innovative organisations, AI usage has become a central part of their... [...]

Barry Levine says, “Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language, find patterns that can be applied to the future, digest all kinds of information and make reasoned decisions. One by one, B2B vendors are rolling out their AI chops — targeting platform Demandbase, CRM and marketing platform Salesforce, account engagement platform YesPath, conversational platform Conversica, and B2B predictive marketer CaliberMind, among a growing list of others. To get some insight into what this means for businesses... [...]

Maz Nadjm says, “We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems). As a result, our experiences as consumers and humans becomes more seamless and pleasant. It doesn’t take long to get used to this, to the point that some of us are now starting to expect a certain level... [...]

Ben Davis says, “At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir. Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners. In this article, I’m going to look at some of the key functionality and what it could mean for marketers. AR: The Camera Effects Platform Snapchat on steroids gives creative power to the consumer The best way to think of the Camera Effects Platform is as Snapchat... [...]