Artificial intelligence (AI) and machine learning have come out as a book for the marketing professionals enabling them to offer an advanced interactive environment to their customers. Also these technologies are contributing to the customer service.

Entrepreneur contributor Brian Hughes as shared a case on how Canada’s leading airline used these new digital tools to enhance its customer experience.

On how the integration of AI and machine learning results into automatic insights, Hughes says, “In an enterprise environment, concepts like AI and machine learning are usually small but significant parts of the more recognizable concept of business analytics. To be successful, a brand needs to know as much as possible about the people it is trying to serve. The good news is that those customers are creating massive amounts of data at all times; in fact, more data has been created in the last two years than all the data accumulated up to that point.

Unfortunately, that’s also the bad news — because pulling anything meaningful from this mountain of information becomes an uphill battle, to say the least. However, that’s where AI and machine learning come into play”.

Automatic Insights: How AI and Machine Learning Improve Customer Service


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