Artificial Intelligence is helping marketers innovate the content creation and distribution efforts. The Content Marketing Institute columnist Marcia Riefer Johnston has shared an AI framework for marketers. Talking about the Planning component, Marcia says, “Planning, the first category of the AI framework, relates to marketing activities like predicting consumer behaviors, defining strategies, prioritizing activities, and determining allocation of resources. In this area, not much AI technology is available yet. Topic clusters One example of AI-supported planning is HubSpot’s ability... [...]

Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI). Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]

Artificial Intelligence is helping businesses enhance their online presence and connect with the customers. Forbes contributor David K. Williams has listed three ways AI helps online retailers to enhance their performance. Williams says, “Imagine the day you will no longer have to “window shop” at traditional stores. With augmented reality, you can sample the wares directly from home. Reportedly, Amazon has big ambitions for AR and smart wearables, but hasn’t integrated AR into its online shopping so far. However, one of the biggest online retailers for crowdfunded gadgets, Gadget... [...]

Artificial Intelligence (AI) has evolved the marketing domains in a great manner. It helps marketers build personalized experiences and grow their business. Entrepreneur magazine contributor Stephen Upstone has published an article sharing useful information on leveraging AI for marketing. Upstone says, “Whenever artificial intelligence (AI) is mentioned in a business context, the conversation inevitably turns to the subject of chatbots. Chatbots are great business tools, from an ecommerce standpoint. Those developed by Fluid and North Face, for instance, can be used to replicate in-store... [...]

Artificial Intelligence is becoming a key driver in helping e-commerce firms improve their business. It provides the customers with a personalized experience in the process of their purchase. Entrepreneur contributor AJ Agrawal has shared four ways to incorporate artificial intelligence into marketing. Agrawal says, “Incorporating AI into your marketing strategy is a smart early move. That’s because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for any enterprise. As Toby... [...]

Artificial Intelligence & Image Recognition help e-commerce platforms provide a personalized experience to their shoppers. The e-commerce brands use image recognition in the forms of visual search, product tagging and content curation. Econsultancy columnist Ben Davis has published an interview with Matthias Dantone, CEO and co-founder of Fashwell. Dantone has answered six significant questions that deal with the use of image recognition in e-commerce. Answering the question on most exciting use of image recognition technology in e-commerce, Dantone says, “Of course we’re excited... [...]

Forrester is hosting a webinar on ‘Assessing The Real Potential Of AI For Marketing’ on Tuesday, October 3 at 11.00 am ET. This webinar attendees will learn the basics of AI for marketing and how to implement it. The Forrester team says, “It’s all but impossible for marketers to escape the hype around artificial intelligence (AI). Buzzwords, intimidating technical terms, clever product names, and promises of autonomous marketing cloud marketers’ perception of AI-powered technologies and make it difficult to evaluate prospective solutions. To assess the real potential of AI... [...]

This interview could be of your interest. The titled of this article on Forbes reads: Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers. Blueshift is a marketing technology company focused on using artificial intelligence to help businesses implement audience-of-one targeting. Julian Mitchell has published his interview with Vijay Chittoor, CEO of Blueshift. Talking about the Blueshift, Mitchell says, “The longstanding challenge within the behavioral marketing space has been bandwidth and manpower. It is difficult for one person to develop, deploy and manage... [...]

MarketingProfs is hosting a webinar on ‘Artificial Intelligence for Marketing: Getting Started’ on Thursday, September 21 at 12.00 pm ET. This webinar will guide marketers on how they can integrate AI into marketing. The MarketingProfs team says, “Artificial intelligence (AI) is having its moment. Maybe you’ve heard rumors about how it’s going to take your job, or how it poses an ‘existential risk’ to humanity. But there’s a lot to like about AI, including how you can harness it and its trusty sidekick, machine learning (ML), to transform your company’s... [...]

Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’. Davis says, “I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation. I asked a few questions of Owned Media Executive Josh Carty, to find out more. Before we get stuck in, a reminder that this year’s Festival of Marketing features one stage (of 12) dedicated to AI in marketing... [...]