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AI agents—software programs that can interact with their environment, make decisions, and act independently—are transforming how modern marketing teams operate. MarketingProfs is hosting a webinar, ‘AI Agents: Your New Digital Team Scaling the Future of Marketing’ on Thursday, June 26, 2025, at 2.00 pm ET. The Goldcast team says, “Through... [Read more]

Content strategy in the age of AI focuses on leveraging data-driven insights and automation to deliver personalized, timely, and relevant content. AI tools enhance audience targeting, streamline content creation, and optimize performance across platforms. Digital Marketing Depot has published ‘Building a Smarter Content Strategy in the Age of... [Read more]

Competition is fierce, CPAs are rising, and ad budgets are under fire – all while AI is changing consumer behavior and rewriting our optimization rules. Digital Marketing Depot is hosting a webinar, ‘Google Ads Masterclass: New Rules for Maximizing Conversion Rates’ on Tuesday, June 17, 2025, at 1.00 pm EDT. The DMI team says, “If... [Read more]

Strategic planning in marketing involves setting long-term goals and defining a clear roadmap to achieve competitive advantage. It aligns brand objectives with market opportunities to ensure sustainable growth and customer value. Content Marketing Institute has published a new video, ‘Strategic Planning: Why It Deserves a Revival’. The CMI... [Read more]

Retail media offers a powerful opportunity for emerging CPG brands to grow, but standing out in an increasingly crowded landscape requires more than just visibility. With countless retail media networks to choose from, challenger brands must make strategic decisions to ensure their investments deliver real results. Adweek is hosting a webinar,’... [Read more]

AI-driven marketing automation streamlines repetitive tasks like email campaigns, ad targeting, and customer segmentation. It boosts efficiency, personalization, and ROI by delivering timely, data-backed marketing actions. The latest Ahrefs Podcast episode is titled ‘Automate $10K/Month in Tasks with AI’ featuring Gael Breton. This episode... [Read more]

Prompt engineering in marketing leverages AI tools effectively by crafting precise inputs to generate high-quality content, insights, and strategies. It enhances campaign efficiency, personalization, and creativity across digital channels. HubSpot has published the latest episode of... [Read more]

Reality checks are often needed to make sure we are still on the path we intended to take. For example, do your clients or customers highly value what you offer them? Are they actually implementing it? Are you a coach or consultant finding yourself puzzled by clients who express a desire to reach their goals but seem unable to progress toward those... [Read more]

LinkedIn is a powerful platform for business growth, enabling brands to build authority, connect with industry professionals, and generate leads. By sharing valuable content and engaging with a targeted audience, businesses can enhance visibility and trust. The latest ‘HubSpot Marketing’ video is titled ‘How To Grow Your Small... [Read more]

Inclusive marketing embraces diversity by representing people of all backgrounds, identities, and abilities. It fosters deeper connections with audiences by promoting equity, authenticity, and belonging. HubSpot has published ‘The state of inclusive marketing in 2025′. Flori Needle says, “The Unstereotype Alliance studied 300+ global... [Read more]

Optimizing social media image sizes ensures your visuals appear crisp and correctly formatted across platforms. Each platform has specific size requirements, so using the right dimensions boosts engagement and maintains brand consistency. HubSpot contributor Stephanie Trovato has published an article featuring social media image sizes (2025 update)... [Read more]

This is a reminder for the Adweek webinar on Thursday, June 12, 2025. Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement. As sustainability takes center stage, brands are under... [Read more]