Latest News

In 2024, TikTok continues to captivate audiences worldwide with its short-form video content, evolving into a key platform for entertainment, trends, and influencer marketing. Its innovative features and algorithmic prowess cement its position as a cultural phenomenon reshaping social media engagement. Digital Marketing Institute contributor Dan Hughes... [Read more]

MarTech’s publication of “Marketing Work Management Platforms: A Marketer’s Guide” examines the market for marketing work management platforms and the considerations involved in implementation. The 33-page report reviews the growing market, plus the latest trends, opportunities and challenges. The DMD team says, “In this report... [Read more]

Content Marketing Institute has published a new video ‘Make Inclusion The Default’ featuring Purna Virji. The CMI team says, “Inclusion is a constant work in motion. The more we learn, the better we can do. And we’re all still learning. No one gets it right all the time — accidental exclusions are inevitable. But that doesn’t... [Read more]

Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and... [Read more]

Professional services marketing involves strategically positioning and promoting specialized expertise to attract and retain clients, emphasizing trust, credibility, and value proposition. It focuses on showcasing industry knowledge, building relationships, and demonstrating tangible results to effectively differentiate services and drive business growth. Digital... [Read more]

AI revolutionizes lead generation by analyzing vast datasets to identify and prioritize potential leads, enabling businesses to streamline their marketing efforts and focus on high-conversion prospects. Through predictive analytics and machine learning algorithms, AI enhances lead qualification processes, increases... [Read more]

Survival Mastery PLR Videos Survival Mastery is a collection of 140 Done-For-You short value-oriented rebrandable videos with a complete ready-to-go training center. It is only available until Saturday midnight EDT. These 140 videos, addressing 35 survivalist categories, include these examples: ➤ How to Use Bandages and Gauze in a Survival Situation ➤... [Read more]

HTML emails allow for visually appealing and interactive email content, incorporating images, links, and formatting to enhance engagement and convey information effectively. They provide a dynamic platform for businesses to deliver personalized messages, promotions, and updates directly to their audience’s inbox, increasing brand awareness and... [Read more]

SEO specialists are experts in optimizing websites to improve their visibility and ranking on search engine results pages (SERPs), employing strategies like keyword research, on-page optimization, and link building. Their expertise helps businesses attract organic traffic, enhance online presence, and achieve long-term growth in the digital landscape. Search... [Read more]

Video search engines enable users to discover relevant video content across the web, providing a platform for seamless exploration and consumption. They utilize algorithms to index and rank videos based on various factors like relevance, popularity, and user engagement, facilitating efficient access to a vast array of multimedia content. Search Engine... [Read more]

This is a reminder for the DMD webinar to be held on April 9, 2024. SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot... [Read more]

An effective SEO strategy enhances online visibility, driving organic traffic and increasing brand exposure. It is a vital component for businesses aiming to reach their target audience and stay competitive in the digital landscape. MOZ has published the latest episode of the Whiteboard Friday video ‘Aligning SEO Strategy with Client Business... [Read more]